Vendor guidelines ensure that external partners — manufacturers, printers, event organizers, and co-branding partners — apply the Alius brand correctly and consistently. These guidelines provide the rules and resources needed to produce materials that represent the Alius brand accurately.

Logo Usage

Logo Versions

  • Full logo: Wordmark with symbol — use in most contexts
  • Symbol only: Icon mark without text — use in small spaces, app icons, favicons
  • Wordmark only: Text without symbol — use when space is limited horizontally

Logo Rules

  • Clear space: Maintain minimum clear space around the logo equal to the height of the “A” in Alius
  • Minimum size: Full logo should not be reproduced smaller than a defined minimum width; symbol-only version can be smaller
  • Do not distort: Never stretch, compress, skew, or rotate the logo
  • Do not recolor: Use only approved color versions (brand color, white, black, and grayscale)
  • Do not add effects: No shadows, outlines, gradients, or 3D effects on the logo
  • Do not place on busy backgrounds: Ensure sufficient contrast between the logo and background
  • Co-branding: When paired with other logos, maintain equal visual weight and clear separation

Incorrect Usage

  • Do not rearrange logo elements
  • Do not use outdated logo versions
  • Do not recreate or redraw the logo — always use official files
  • Do not add taglines directly adjacent to the logo without approval
  • Do not use the logo as a decorative pattern or background texture

Business Cards

  • Follow the standard card layout template
  • Use brand colors and typography
  • Include: name, title, email, website, and logo

Brochures and Flyers

  • Use the document template as a starting point
  • Maintain brand color palette and typography
  • Include brand photography (following Image & Illustration guidelines)
  • Use standard paper sizes (A4, Letter)

Event Banners and Signage

  • Use the event template if available
  • Logo must be clearly visible at the intended viewing distance
  • Follow the minimum size and clear space rules
  • Brand colors should be accurately reproduced

Packaging

  • Follow the packaging template for the specific product type
  • Include required regulatory marks and compliance information
  • Use brand colors, typography, and photography style
  • Ensure barcodes and QR codes are scannable at the printed size

Digital Materials

Email Signatures

  • Use the standard email signature template
  • Include: name, title, logo, and contact information
  • Do not embed large images or use custom fonts

Social Media

  • Use official social media templates for profile images, cover images, and post graphics
  • Follow brand color and typography guidelines
  • Use brand photography style for original content
  • Do not apply filters or treatments that alter brand colors

Presentation Decks

  • Use the standard presentation template
  • Follow the typography scale for slide headings and body text
  • Use brand colors for charts, diagrams, and highlights
  • Include logo on title slide and optionally in footer

Digital Advertising

  • Follow brand color and typography guidelines
  • Use approved imagery only
  • Include clear call-to-action
  • Do not use exaggerated or misleading claims

Delivery Requirements

File Formats

  • Print: Provide files in PDF (press-ready), with bleed and crop marks
  • Digital: Provide files in PNG, SVG, or WebP as appropriate
  • Source files: Provide editable source files (Figma, Sketch, AI, PSD) when requested

Color Specifications

  • Print: Use CMYK or Pantone color values as specified in the brand guidelines
  • Digital: Use HEX or RGB values as specified

Resolution

  • Print: Minimum 300 DPI at the final printed size
  • Digital: Minimum 2x resolution for high-DPI displays

Quality Checklist

Before final delivery, verify:

  • Logo usage follows all rules (clear space, minimum size, no distortion)
  • Colors match official brand color values
  • Typography uses approved fonts and follows the type scale
  • Images follow the brand photography style
  • All spelling and grammar is correct
  • Files are in the requested formats
  • Print files include bleed, crop marks, and correct color mode